CAR SALES Toyota increases sales in Germany in third-quarter
The number of cars sold in Germany has fallen since the beginning of the Corona pandemic. Contrary to this trend, the Japanese car manufacturer Toyota is selling more vehicles, with hybrid models in demand.
Toyota's sales in Germany are also good in corona times. In the third quarter of 2020, the Japanese car manufacturer recorded 22,478 new registrations in the German passenger car market. Thus, the brand is above the level of the same period of the previous year (+ 7.8 percent) and achieves the best third-quarter result since 2009. The market share reached 2.6 percent in the period between July and September - this is even the highest figure in a third-quarter in ten years.
Above-average market figures
Toyota thus continues to develop significantly better than the overall market, which shrank by around six percent in the third quarter of the year compared to the same period of the previous year. Toyota sales also developed against the trend in September. While the number of new Toyota registrations rose by 13.7 percent compared to the same month last year, the overall market grew by only 8.4 percent. Toyota's market share rose to 2.9 percent.
Electrification remains the most important driving force behind the brand's success. More than one in two customers in Germany again opted for a new Toyota vehicle with hybrid drive in the third quarter.
"In the current situation, we are particularly pleased with this outstanding development," says Mario Köhler, Director of Sales, After Sales and Network Development at Toyota Germany. "A big thank you goes to our dealers, without whose commitment and passion we would not be able to get through these times so successfully. Our wide range of products in the field of electrified vehicles supports this".