BRAND COOPERATION Cooperation with Kia - Will we be driving Apple cars in the future?
From iPhone to car - according to a South Korean newspaper, Apple wants to invest EUR3.6 billion in Kia to build an Apple car. Back in January, it became known that Apple and Hyundai Motor Group - to which Kia belongs - were negotiating a vehicle cooperation.
Lately, several media outlets have been spreading the rumor that Apple wants to invest EUR3.6 billion in Kia to build an Apple car. The original source is the South Korean daily Dong-a Ilbo. According to the report, production is expected to start in 2024 with 100,000 cars produced for the beginning. According to the rumors, Apple has set the condition to manufacture the vehicles in the U.S., which is why the Kia production facility in Georgia could be a suitable location.
So far, the information has not been confirmed by either Kia or Apple. However, according to the CNBC television station, "informed circles" have already unofficially confirmed these reports. This is in contrast to a report by the Reuters news agency, according to which Hyundai managers have expressed concerns that a cooperation could damage the image of the group. Either way, the bubbling rumor mill has caused the South Korean automaker's share price to rise sharply.